LOS ANGELES, July 2, 2025 /PRNewswire/ -- International women's fashion brand Modlily—known for affordable, body-positive apparel—today launched its seasonal "Summer of Self-Love" Buy One, Get One (BOGO) Free promotion. From July 1 through July 20, customers can refresh their summer wardrobes with exceptional value across Modlily's collections.
BOGO
The campaign reflects Modlily's commitment to empowering women through fashion designed for all body types. "This offer goes beyond clothing—it's about helping women feel confident as they embrace new adventures," said Ivy, a Modlily designer. "When you look good, you feel empowered to take on the world."
Campaign Highlights
The limited-time offer includes Modlily's complete summer collection:
- Everyday essentials: Tees, blouses, and lightweight sweatshirts
- Seasonal staples: Swimwear and breezy dresses
- Transitional pieces: Cardigans and versatile layers
Each garment features Modlily's distinctive design aesthetic
- Original, eye-catching prints
- Premium comfort fabrics
- Flattering silhouettes for all body types
Why This Promotion Stands Out
- Exceptional Value: Get a second item free with every purchase—effectively 50% off on summer essentials.
- Size-Inclusive Range: Extended sizing for diverse body types.
- Quality Craftsmanship: Durable, breathable fabrics built for summer.
- Versatile Style: Pieces that transition seamlessly from day to evening.
Join the Conversation
Share your summer style journey using #ModlilySelfLove for a chance to be featured on Modlily's official social channels.
Availability
The BOGO offer applies to all summer collection items while supplies last. Early shopping is recommended for the best selection.
About Modlily
Modlily empowers women worldwide by making fashion accessible, inclusive, and affordable. Through original designs and size-diverse offerings, the brand helps women express individuality with confidence and comfort.