LOS ANGELES, July 2, 2025 /PRNewswire/ -- TikTok viral skincare brand COSRX is teaming up with LA's cult-favorite café Alfred Coffee for a month-long collaboration designed to brighten your routine with two of life's ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare. Running throughout the month of July, the collaboration aims to introduce coffee lovers and skincare enthusiasts to COSRX's beloved snail mucin skincare line, including the TikTok-famous Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream - products so good, your skin might just sing "S-nailed it!" as loud as your first sip of morning coffee.

To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across LA - but that's just the beginning! Wednesdays can feel like the longest day of the week, so COSRX and Alfred are rebranding it. Enter Slow Wednesdays, a weekly event crafted to turn 'hump day' into the highlight of your week. Inspired by COSRX's snail mucin line, the campaign encourages consumers to slow down, treat themselves, and indulge in a refreshing ritual of skincare and caffeine. Every Wednesday in July starting at 8am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why COSRX's snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater. 

COSRX and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature COSRX's limited edition Snailicious Kit and exclusive Alfred merch, perfect for loyal customers of either brand, or both. To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect plenty of Instagram-worthy moments, viral TikTok content, and glowing reviews. 

This collaboration represents more than just a cross-brand promotion, it's a celebration of self-care, community, and creativity. By pairing COSRX's innovative skincare with Alfred's beloved brews, the partnership creates a unique experience that invites consumers to slow down and savor the moment. The goal is simple, to bring both brands to new audiences in an authentic, joyful way, whether it's through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in. COSRX and Alfred are redefining the midweek slump and turning it into an energizing ritual that blends beauty, wellness, and culture, all in the heart of Los Angeles.

About COSRX

With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. COSRX is also on Instagram + TikTok. 

About Alfred Coffee

Alfred first opened in 2013 on Melrose Place with a singular vision: to become the neighborhood coffee shop of LA. Fueled by consistent innovation, everyday excellence, and creative partnerships, Alfred delivers a whole experience – all part of their ongoing mission to invite everyone into their world and give them every reason to stay. With more than 20 locations across Los Angeles and beyond, Alfred continues to set the bar for coffee culture worldwide. Discover more at www.alfred.la.